Article

Why the Product Approval Process Is Critical for PD Success

SVI Global · svigloballtd.com Free Intermediate

Explains new-product-approval as a formal gate, not a vibe check, useful for founders tempted to greenlight production off a WhatsApp photo.

  • Approval should be a defined gate, not an informal nod
  • Document what 'approved' means before you need it
  • Cross-check design intent against manufacturability early
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It answers 2 questions

  1. What should I actually put in a product brief or spec sheet before I approach a manufacturer?
  2. How do I know when a sample is good enough that I'd actually put my name on it?

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