Book

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

Jenna Guarneri · amazon.com Paid Beginner

The most founder-friendly PR book on the market, it covers building press materials, formulating a strategy and handling media interviews without assuming you have a comms background or a retainer to spend.

  • Practical frameworks for building press materials from scratch.
  • Guidance on doing media interviews without professional training.
  • Written specifically for early-stage, resource-constrained companies.
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The question it answers

  1. When is it actually worth hiring a PR agency in India, and what does it cost?

Read with it

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  3. Argues directly against the "you need a ₹2L/month retainer" assumption, making the case that a clear story and a few right... mediagraphicspr.com Article PR for D2C Brands: How to Build Buzz on Low Budget Mediagraphics PR
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