Ahmedabad Not an eChai event

Beyond Fear Workshop By Prahlad Kakar and Pratish Nair

Name: Beyond Fear Workshop By Prahlad Kakar and Pratish Nair
Start: 2017-02-26T19:30:00+05:30
End: 2017-02-27T00:30:00+05:30
Location: Edi Ahmedabad

Happened

Sunday, 26 February 2017, 7:30 pm - 12:30 am

Edi Ahmedabad

Ahmedabad

About

Speaker Profile: Prahlad Kakar, Genesis Film Productions Pvt Ltd. Prahlad Kakar started his career in advertising in 1973 in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal . After assisting him on renowned features like “ Ankur”, “ Nishant” , “Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising again. He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. Prahlad virtually invented a genre of television advertising in the years that followed. He has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion for ad filmmaking, even 38 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!”. Some of his clients include: • Pepsico (India, Pakistan, Sri Lanka, The Philippines, Vietnam, New York), Levers (India), Nestle (India and Pakistan), • Britannia Industries Limited, • Nestle, • United Breweries, • Proctor and Gamble (India,Vietnam), • Sony Entertainment Television, • Mastercard, • Visa international, • Fab India. Through the years, these corporates have continued to communicate their brand stories with Prahlad making films that capture the dreams and aspirations of his target audience. Memorable campaigns which created history and to date remain in the hearts and minds of people who grew up watching these campaigns. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years. Genesis won both Gold and Silver awards including “Campaign of the Year” for the Pepsi commercials at AAAI. His Public service films for Ceat, won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Within 20 years of his career Prahlad Kakar earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by Brand Equity. Prahlad’s aesthetics and sensibilities have found shape and form in the hundreds of films done over a career that spans over 38yrs. His impeccable story-telling, centered around the product, has always been the key to his success. Prahlad’s passion for the Ocean initiated him to start Lacadives against all odds. It is the first Scuba Diving School established over 3 decades ago in Kadmat, Lakshadweep Islands in 1993. Years later Lacadives has established its presence in the Andamans islands. Today he is expanding into the adventure and wellness space as he sees this as an ever growing opportunity across the globe. Not without a conscience, Prahlad Kakar is the co- founder of Reefwatch Marine Conservation, which aims at creating marine-life awareness for students and adults across the sub-continent. Education, research, community outreach programs for the fragile eco systems. His passion for cooking led him to run restaurants and a tea lounge with his own brand of gourmet cooking .A staunch believer in living large, Prahlad Kakar has given shape to his myriad interests and effectively and converted many into profitable ventures. His passion for food and people has proved instrumental in his association with a variety of restaurants, enabling him to introduce diverse tastes and styles of dining to the city of Mumbai. Today the innovative corporate, Ad guru, Branding Strategist, Chief mentor, and Board member of many companies is involved in providing innovative 360 degree solutions consulting with Companies and brand building various products and services. Creative workshops, Motivational and Leadership interactive sessions for students, middle management and top management executives in providing marketing solutions and focusing on the Company’s growth story. Including, SMEs, government agencies and individuals to deal with current issues and future challenges. Prahlad brings all these enriching experiences to his newest venture PKSBE (Prahlad Kakar School of Branding and Entrepreneurship) in which he is spearheading the organization of innovative education in the field of entrepreneurship, Media, and film making. This program encourages students to overcome fear and free their minds to develop creative strategies and perform to their optimum, embracing risk as an integral part of doing Business. A unique syllabus explored by none other in the field of education and entrepreneurship .He is the driving force behind single handedly creating focused, imaginative, successful professionals over the last 3 decades .Today he brings all his 38 years of experience and enthusiasm under one roof at PKSBE. Pratish Nair Pratish Nair is among the top inspirational speakers in the country and one of the most sought after. Since 2005, Pratish has helped mentor over a lakh corporate executives to reach their highest potential. He is a passionate actor, creative director and a humorous entertainer. It is practically impossible to keep a stern face in his presence. He infuses wit, scientific knowledge and deep insight to his training programs, making him one of the most sought after transformational coaches not only in India but across USA, UK, UAE and Srilanka. He enjoys a huge fan following among his clients like Dell, Sap, Cap Gemini, Seimens, Volkswagen, Bisleri, Cipla, Mercedes Benz, Wipro,Bayer Deloitte, Wells Fargo, Safmarine etc for his Leadership and Team Building programs. Pratish is an MBA in Marketing and a CIM (Chartered Institute of Marketing,UK)Member and CEO of Century Group of Companies which is one of India’s best export conglomerates. He has practically grown in a business environment and uses this knowledge to help people reach their true potential. Pratish has always followed his heart and passions with a vengeance. His debut play ‘LBS Marg’, was the crowd attractor in 2006 when it premiered at the prestigious Bharatiya Vidya Bhavan Natya Mandir in Mumbai. His directorial venture ‘The Victim’ in 2007 was not only nominated by Sony Pix but was also premiered on Sony Pix Channel. In 2008, he produced the blockbuster Malayalam movie ‘Banaras’, with a lead star cast. He is currently working on a new script and novel. Pratish co-founded the ‘Prahlad Kakar School of Branding & Entrepreneurship’ in association with the Ad guru himself. Prahlad Kakar, speaks volumes of his creative abilities. “To live beyond fear” remains his favourite guideline in life. Serendipitously, his name also means ‘BRAVE’. Pratish believes there is no greater joy than pursing your passions with a vengeance as it not only serves the world but also you. He lives by the words “How we spend our days is, of course, how we spend our lives. So make it splendid.

Founders here come to know a few brands well.

Those are eChai’s partner brands. Over a year, founders across the network learn their names and their work, and when somebody asks around for what they do, theirs is the name that comes up.

Partner brand founders together at Zestard HQ, Ahmedabad

What a year inside eChai does for your brand.

Each partnership comes with presence across eChai, introductions to the right founders, and a team that stays involved through the year. And each one is shaped around what the brand wants out of it.

Who you meet

Founders learn your name, then your work.

Over the year they keep running into you: at the gatherings, in the series, on the pages they read through the week. So when one of them needs what you do, they come straight to you.
We introduce you to the people you want to reach.

After seventeen years of gatherings we know who has built what, and who works with whom. Tell us who you are after, or we come to you when the right person shows up, with your story and why you two should talk.
You are invited to the gatherings that fit.

Open houses, Demo Days, the AI sessions, FailCode, the curated socials and the smaller dinners, some of them by invitation. When one fits what you do and who you want to meet, you are on the list.

What we do with you

We sit down with you on your story, your brand and your business.

One to one, more than once in the year. We have heard a few thousand founders, so you hear fairly quickly what is working, what is not, and what we would change first.
We take your team through what AI changed for us.

Almost everything eChai builds now has AI in the workflow. We go through what we tried, what worked and what wasted our time, and then connect you to founders further along than us.
You can ask us anything, whenever it comes up.

Every week we hear what founders are building, what they recommend to each other and what they have moved on from. Twice a year we go through what it means for your category. In between we answer, or find a founder who can.

Where your name runs

Your mark comes round under every page on eChai.

The wall of partner brands under the site's pages draws a different ten each time, so yours comes round on the city pages, the event pages and the notes founders read, all year. Your page on echai.ventures stays up after it, and your name runs through our LinkedIn, Instagram and X.
The blue tick puts you first wherever founders are listed.

The tick and your company's mark sit beside your name across eChai, and lists of founders put the blue ticks first: your city's people, the directory, and the roster of every gathering you go to, after its hosts and speakers.
Your company carries its mark on the Startup Grid.

Where your company is on a city's map of its startups, it is drawn by your mark rather than a dot, opens on your own words and pictures, and is a stop on the tour the map offers of its partner brands.
You write and speak here under your own name.

You come into the series we run online (How Founders Use AI, the founder conversations, the long reads) where you have something real to say, and you write in Founder Notes, where founders across our cities write about what they are building.

The brands working with us.

How it works.

A partnership is for growth stage founders who want to come in as a partner brand, and it runs one year at a time. The brand fee for the year is paid to eChai. An affiliate share runs alongside it, linked to the outcomes we drive together. Both carry GST.

Everything a partnership comes with

To come in as a partner brand, write to me at [email protected] and tell me what you want the year to do for your brand.