eChai with Pioneers ft. Nand Kishore Chaudhary, CMD, Jaipur Rugs

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'eChai with Pioneers' is a live video podcast series where iconic entrepreneurial leaders candidly share their journey and interact with the founders.

Nand Kishore Chaudhary, CMD, Jaipur Rugs will be joining for this episode.

This program is co-hosted by eChai Network, Wadhwani Foundation, and AIC-Great Lakes Balachandran Incubator.

About the speaker:

Nand Kishore Chaudhary, a globally acclaimed social entrepreneur, is the founder of
Jaipur Rugs, one of India's largest manufacturers of hand knotted rugs and is often
referred to as ‘Gandhi of the Carpet Industry’.

With just two looms and nine artisans in 1978, his journey four decades later stands
at Jaipur Rugs becoming a global social enterprise exporting to over 60 countries
while providing sustainable livelihood to 40,000 artisans in 600 remote villages
across five states in India, out of which 80% of them are women.

Management guru, C.K. Prahalad featured his revolutionary business philosophy in
his globally acclaimed book -The Fortune at the Bottom of the Pyramid. Mr
Chaudhary has also been termed as ‘father of modern social enterprises’ by Prof.
Jagdish N. Sheth from Emory University, USA. Sheth said, “Jaipur Rugs has become
a role model, that business can serve society and at the same time … can be a
capitalistic institution”.

In 2019, Raj Sisodia featured Jaipur Rugs and NK Chaudhary in his book, ‘The
Healing Organization’ for ‘The Power of innocence’. The book highly celebrated NK
Chaudhary’s steps towards healing the customers and transforming the society with

He has won awards including E&Y Entrepreneur of the Year Award, CNBC TV18
Emerging India Award, Social Impact Award conferred by former president Pranav
Mukherjee among others.

As a simple man, he is devoted to the Indian hand-knotted rug industry with an aim
to position it rightly in the world and to empower its real owner and creator - the
Indian weaver.

His philosophy of totality, inclusion and for-profit solutions to society are widely

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