GTM and distribution for startups : Bengaluru edition

Name: GTM and distribution for startups : Bengaluru edition
Start: 2026-09-12T18:00:00+05:30
End: 2026-09-12T20:00:00+05:30
Location: Urban Vault 477 HSR Layout

72 RSVPs Happened

Saturday, 12 September, 6 pm - 8 pm

Urban Vault 477 HSR Layout

HSR Layout, Bengaluru

About

Founders and operators on how startups actually find customers.

A panel conversation with founders and operators on how startups actually find their customers. Most early products do not fail because the product is weak. They fail because nobody found them. This session is about the part that comes after building: picking a channel, testing it honestly, and knowing when to double down or walk away. The conversation will cover getting to the first hundred customers, what has worked on organic, paid, partnerships, and community, how founders think about pricing and positioning, and what it takes to build distribution that keeps working as you grow. If you are building something and are stuck on getting it in front of people, come and compare notes.

Hosts & speakers

Host

Koral Jain

Founder’s Office · Uplers

Speaker

Ankita De

Founder & COO, Utsav · Bengaluru

Speaker

Anup Ostwal

Sr Director - Sales · MoEngage

Speaker

Garima Aneja

Senior Solution Marketer and Community Builder · Quantiphi

Who was there

Founder & CEO · Hummingbird Talent

Malav Warke

Founder & CEO · Creatosaurus

Ritwik Joshi

Co Founder · Ability Advocacy, Genie AI Canada

Marmik Bhatt

Founder, Monk9 Tech Private Limited · Monk9 Tech Private Limited

Abhijeet Kumar

Founder · BkAbhi Innovations Lab

Not a Founder yet · Bengaluru

Data Scientist · Myntra

Diwakar Gupta

Founder · Our City Nirman Pvt. Ltd.

Founder · NEELA AI SERVICES PVT LTD

Hardik Jumnani

co-Founder · Matila

Krishna Kartik Darsipudi

Founder · Agentroster

Kushal Reddy

Sales and Ops | Nektar Energy · Nektar Energy

Mathew George

Founder · ROAS-AI

Mrugesh Soni

Co-Founder & CEO · Loopclosers.Ai

Rahul Kamate

Founder · Maiya

Rahul Krishna Nair

Founder · Scienceutics

Rose Jethani

Trinity

Shashank Sah

Principal Software Developer · Oracle

ShashiBhushana Reddy

Co Founder · infitum

Simon Philip

Founder · Synetrix Tech

Aastha Mishra

Application Developer · IBM

Abhishek Soni

Founder · PR Orbit

Adity Bangia

Sustainability Next · SustainabilityNext.in

Founder · Eta Gardens

Devasheesh

Dhanush Salunke

Founder · NEKTAR ENERGY

Dharmendra Singh

Divyank Agrawal

software developer · sapiens

Product Leader · Tata Digital, Swiggy

Co-founder · Autoworkx

Amamba Info Solutions || Saanvi · Digital Marketing Specialist || Co-Founder

Manish

Manish Jaiswal

Founder · GuideMyHoliday

Neeraj Singh

Nitish Kumar

Founder & CEO · Synetrix Tech Pvt Ltd

Priyansh Soni

Weknd

Rachit Kapoor

Ramesh Kumar Saragadam

Roshan Karthik

Founder · Hi - Human Intelligence

Ryan Chowdhury

Sagar Deore

Co-founder · Autoworkx

Sakshum Gadyal

CEO · Greyhound Security

Siddharth Vaithinathan

Founder · Rhino Journal

Show 41 more Show fewer

Founders here come to know a few brands well.

Those are eChai’s partner brands. Over a year, founders across the network learn their names and their work, and when somebody asks around for what they do, theirs is the name that comes up.

Partner brand founders together at Zestard HQ, Ahmedabad

What a year inside eChai does for your brand.

Each partnership comes with presence across eChai, introductions to the right founders, and a team that stays involved through the year. And each one is shaped around what the brand wants out of it.

Who you meet

Founders learn your name, then your work.

Over the year they keep running into you: at the gatherings, in the series, on the pages they read through the week. So when one of them needs what you do, they come straight to you.
We introduce you to the people you want to reach.

After seventeen years of gatherings we know who has built what, and who works with whom. Tell us who you are after, or we come to you when the right person shows up, with your story and why you two should talk.
You are invited to the gatherings that fit.

Open houses, Demo Days, the AI sessions, FailCode, the curated socials and the smaller dinners, some of them by invitation. When one fits what you do and who you want to meet, you are on the list.

What we do with you

We sit down with you on your story, your brand and your business.

One to one, more than once in the year. We have heard a few thousand founders, so you hear fairly quickly what is working, what is not, and what we would change first.
We take your team through what AI changed for us.

Almost everything eChai builds now has AI in the workflow. We go through what we tried, what worked and what wasted our time, and then connect you to founders further along than us.
You can ask us anything, whenever it comes up.

Every week we hear what founders are building, what they recommend to each other and what they have moved on from. Twice a year we go through what it means for your category. In between we answer, or find a founder who can.

Where your name runs

Your mark comes round under every page on eChai.

The wall of partner brands under the site's pages draws a different ten each time, so yours comes round on the city pages, the event pages and the notes founders read, all year. Your page on echai.ventures stays up after it, and your name runs through our LinkedIn, Instagram and X.
The blue tick puts you first wherever founders are listed.

The tick and your company's mark sit beside your name across eChai, and lists of founders put the blue ticks first: your city's people, the directory, and the roster of every gathering you go to, after its hosts and speakers.
Your company carries its mark on the Startup Grid.

Where your company is on a city's map of its startups, it is drawn by your mark rather than a dot, opens on your own words and pictures, and is a stop on the tour the map offers of its partner brands.
You write and speak here under your own name.

You come into the series we run online (How Founders Use AI, the founder conversations, the long reads) where you have something real to say, and you write in Founder Notes, where founders across our cities write about what they are building.

The brands working with us.

How it works.

A partnership is for growth stage founders who want to come in as a partner brand, and it runs one year at a time. The brand fee for the year is paid to eChai. An affiliate share runs alongside it, linked to the outcomes we drive together. Both carry GST.

Everything a partnership comes with

To come in as a partner brand, write to me at [email protected] and tell me what you want the year to do for your brand.