Scaling Food Brands: Growth, Franchising, and Operations | Bengaluru edition

Name: Scaling Food Brands: Growth, Franchising, and Operations | Bengaluru edition
Start: 2026-06-13T18:00:00+05:30
End: 2026-06-13T20:00:00+05:30
Location: UrbanVault 477 HSR Layout, 24th Main Rd, Parangi Palaya, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102

2 RSVPs Happened

Saturday, 13 June, 6 pm - 8 pm

UrbanVault 477 HSR Layout, 24th Main Rd, Parangi Palaya, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102

Bengaluru

About

Building a food brand that scales is hard. The early traction is one thing. Turning that into a brand that holds up as it grows, across teams, locations, and demand, is a different challenge altogether. It takes the right growth choices, operations that do not break under scale, and a clear sense of the economics that keep it all healthy. This meetup is co-hosted by eChai Ventures, PetPooja, and Urban Vault. We will hear from food founders who have built and scaled their brands. They will talk about when and how to grow, how to keep quality consistent as the brand expands, what to standardize and what to leave flexible, and how to think about partners and franchising as part of the journey. We will get into the unit economics too. What a healthy model looks like, how the numbers shift as you scale, what support a growing brand actually needs, and the mistakes that cost the most in the early push to expand. If you are building a food brand and thinking about how to scale it, come join the conversation.

Who was there

Atman Jain

Saravanan Krishnaraj

Product manager · Microsoft

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Founders here come to know a few brands well.

Those are eChai’s partner brands. Over a year, founders across the network learn their names and their work, and when somebody asks around for what they do, theirs is the name that comes up.

Partner brand founders together at Zestard HQ, Ahmedabad

What a year inside eChai does for your brand.

Each partnership comes with presence across eChai, introductions to the right founders, and a team that stays involved through the year. And each one is shaped around what the brand wants out of it.

Who you meet

Founders learn your name, then your work.

Over the year they keep running into you: at the gatherings, in the series, on the pages they read through the week. So when one of them needs what you do, they come straight to you.
We introduce you to the people you want to reach.

After seventeen years of gatherings we know who has built what, and who works with whom. Tell us who you are after, or we come to you when the right person shows up, with your story and why you two should talk.
You are invited to the gatherings that fit.

Open houses, Demo Days, the AI sessions, FailCode, the curated socials and the smaller dinners, some of them by invitation. When one fits what you do and who you want to meet, you are on the list.

What we do with you

We sit down with you on your story, your brand and your business.

One to one, more than once in the year. We have heard a few thousand founders, so you hear fairly quickly what is working, what is not, and what we would change first.
We take your team through what AI changed for us.

Almost everything eChai builds now has AI in the workflow. We go through what we tried, what worked and what wasted our time, and then connect you to founders further along than us.
You can ask us anything, whenever it comes up.

Every week we hear what founders are building, what they recommend to each other and what they have moved on from. Twice a year we go through what it means for your category. In between we answer, or find a founder who can.

Where your name runs

Your mark comes round under every page on eChai.

The wall of partner brands under the site's pages draws a different ten each time, so yours comes round on the city pages, the event pages and the notes founders read, all year. Your page on echai.ventures stays up after it, and your name runs through our LinkedIn, Instagram and X.
The blue tick puts you first wherever founders are listed.

The tick and your company's mark sit beside your name across eChai, and lists of founders put the blue ticks first: your city's people, the directory, and the roster of every gathering you go to, after its hosts and speakers.
Your company carries its mark on the Startup Grid.

Where your company is on a city's map of its startups, it is drawn by your mark rather than a dot, opens on your own words and pictures, and is a stop on the tour the map offers of its partner brands.
You write and speak here under your own name.

You come into the series we run online (How Founders Use AI, the founder conversations, the long reads) where you have something real to say, and you write in Founder Notes, where founders across our cities write about what they are building.

The brands working with us.

How it works.

A partnership is for growth stage founders who want to come in as a partner brand, and it runs one year at a time. The brand fee for the year is paid to eChai. An affiliate share runs alongside it, linked to the outcomes we drive together. Both carry GST.

Everything a partnership comes with

To come in as a partner brand, write to me at [email protected] and tell me what you want the year to do for your brand.