How to conduct a great User Research for your Product?

We're coming up with a workshop on "User Research" this Sunday from 3pm to 5pm at Innov8 Coworking, CP. What all will be covered? The need for User Research Knowing your users What motivates the users to use your product or service? Where are they while interacting with your product or service. How can your product / service improve their life so they become loyal customers? Types of User Research Persona Mapping User Testing - Ongoing Final UI / UX About the trainer Anushree Sharma, Product Management & User Research at POPxo. She has previously worked with companies like Bhane, Goibibo and Cloudability with the Product team.