Marketing for Startups: Bengaluru Edition

January 10, Saturday, 2026
6:00pm — 08:00pm (GMT+05:30)
UrbanVault 477 HSR Layout, 24th Main Rd, Parangi Palaya, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102
2 slots booked
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Muthuvel M - SDE
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Agenda:
This session will be a candid panel with founders and marketing operators who’ve built traction through steady experiments, clear storytelling, and a close understanding of their customers. They’ll share how they found their first working channels, the early tests that shaped their direction, and the choices that helped them earn trust in competitive markets.

The idea is to keep the conversation open and real — practical experiences, small wins, misses, and the everyday decisions that shape growth at early-stage teams.

After the panel, we’ll open the room for informal chats, introductions, and new connections across the community.

If you’re building or exploring how early teams approach marketing, this will be a useful space to learn from others and exchange ideas with fellow founders.

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The people

These open and free events are hosted across cities and countries as part of a broader effort to keep the startup ecosystem accessible, inclusive, and connected. You’ll find a diverse mix of participants: early-stage founders, students, aspiring entrepreneurs, professionals exploring transitions, and others curious about the theme. Each event brings a different experience, shaped by the people who show up.

The format

We host panels, talks, socials, open houses, and demo days in different formats. Each individual event listing clearly mentions what’s planned, so you know exactly what kind of experience to expect before you register.

The flow

You can check the exact time and map address of the venue directly on the event page. Once you register, you typically receive four emails: a confirmation, a reminder a day before the event, another on the day itself, and a follow-up after it ends. You can manage your email notifications at any time.

The guest list

The participant list on the event page keeps updating as more people register. Since attendees often sign up through platforms like eChai, Meetup, Eventbrite, and others, the visible numbers may not reflect the complete turnout. Speakers are usually announced three to four days before the event, and you’ll also start seeing featured participants appear as they register.

The context

You can also explore the list of past participants and speakers from each city to get a sense of who typically joins. It offers a glimpse into the kind of conversations, collaborations, and diversity that shape each meetup. Every event has its own purpose, shaped by its theme, setting, and the community that gathers around it.

The experience

Some people come to learn, others to connect, and many just to explore. While the agenda provides structure, the real energy often comes from the spontaneous conversations and shared curiosity in the room. These events are open to a broad mix of people including students, professionals, early-stage founders, and aspiring entrepreneurs. If you are specifically looking to meet only growth-stage or highly targeted founders, this may not be the right format for you. In that case, you might explore scale up dinners and socials for growth stage founders and operators.

The eChai Effect - In Their Words

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple

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