Bengaluru

Marketing Strategies for Startups and SMEs

Name: Marketing Strategies for Startups and SMEs
Start: 2022-12-10T17:00:00+05:30
End: 2022-12-10T19:00:00+05:30
Location: Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

eChai Ventures and Draper Startup House will be hosting the 'Marketing Strategies for Startups' session in Bangalore with Founders and marketing leaders on 10th December, Saturday from 5 pm to 7 pm.

Saturday, 10 December 2022

5:00–7:00 PM IST

Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

Bengaluru

Hosts & speakers 4

Ashwin Nair Speaker

Head Of Marketing, Instoried

Nabajyoti Saikia Speaker

Director, NUCKN Foods LLP (Shyamji's Chole Bhature)

Nitin Mathur Speaker

Co-Founder, Tavaga

Rana Jayant Speaker

Founder, MixCommerce and STABLX

Polls

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Product & Engineering Which cloud or hosting is your product on?

AWS 3 votes · 60%

Google Cloud 1 vote · 20%

Hostinger 1 vote · 20%

Microsoft Azure 0 votes · 0%

DigitalOcean 0 votes · 0%

Cloudflare 0 votes · 0%

Vercel 0 votes · 0%

Netlify 0 votes · 0%

Render 0 votes · 0%

Railway 0 votes · 0%

Fly.io 0 votes · 0%

Hetzner 0 votes · 0%

Supabase 0 votes · 0%

Heroku 0 votes · 0%

Others 0 votes · 0%

Sales & Marketing Which CRM do you use?

HubSpot 1 vote · 33%

monday CRM 1 vote · 33%

Notion 1 vote · 33%

Salesforce 0 votes · 0%

Zoho CRM 0 votes · 0%

Pipedrive 0 votes · 0%

Freshsales 0 votes · 0%

Close 0 votes · 0%

Attio 0 votes · 0%

Folk 0 votes · 0%

Salesflare 0 votes · 0%

Copper 0 votes · 0%

Kylas 0 votes · 0%

A spreadsheet 0 votes · 0%

Others 0 votes · 0%

Operations Which internet provider keeps your team online?

Jio (JioFiber / Jio Business) 8 votes · 47%

Airtel (Xstream Fiber / Airtel Business) 7 votes · 41%

BSNL 2 votes · 12%

ACT Fibernet 0 votes · 0%

Tata Play Fiber 0 votes · 0%

Spectra 0 votes · 0%

Hathway 0 votes · 0%

Excitel 0 votes · 0%

GTPL Broadband 0 votes · 0%

You Broadband 0 votes · 0%

Vi Business 0 votes · 0%

Tata Communications (leased line) 0 votes · 0%

Others 0 votes · 0%

AI Which AI image or video tool do you create with?

Google Veo 3 votes · 38%

DALL-E 2 votes · 25%

Midjourney 1 vote · 13%

Adobe Firefly 1 vote · 13%

Ideogram 1 vote · 13%

Leonardo AI 0 votes · 0%

Flux 0 votes · 0%

Stable Diffusion 0 votes · 0%

Runway 0 votes · 0%

Sora 0 votes · 0%

Pika 0 votes · 0%

Kling 0 votes · 0%

Luma Dream Machine 0 votes · 0%

Krea 0 votes · 0%

Others 0 votes · 0%

Operations Which cloud telephony runs your business calls?

Exotel 0 votes · 0%

Knowlarity 0 votes · 0%

MyOperator 0 votes · 0%

Servetel 0 votes · 0%

Ozonetel 0 votes · 0%

Kaleyra 0 votes · 0%

CallHippo 0 votes · 0%

Tata Tele Business 0 votes · 0%

Acefone 0 votes · 0%

Airtel IQ 0 votes · 0%

Others 0 votes · 0%

Operations Which courier partner ships your orders?

DTDC 1 vote · 100%

Shiprocket 0 votes · 0%

Delhivery 0 votes · 0%

Blue Dart 0 votes · 0%

Ecom Express 0 votes · 0%

Xpressbees 0 votes · 0%

iThink Logistics 0 votes · 0%

Shipway 0 votes · 0%

Shyplite 0 votes · 0%

NimbusPost 0 votes · 0%

Ekart 0 votes · 0%

India Post 0 votes · 0%

Others 0 votes · 0%

People & Hiring Where do you hire your team from?

LinkedIn 1 vote · 20%

Wellfound 1 vote · 20%

Referrals 1 vote · 20%

A recruitment partner 1 vote · 20%

Internships converted to full-time 1 vote · 20%

Naukri 0 votes · 0%

Instahyre 0 votes · 0%

Cutshort 0 votes · 0%

Hirist 0 votes · 0%

Apna 0 votes · 0%

Indeed 0 votes · 0%

Others 0 votes · 0%

Operations Where does your team work from?

Our own office 3 votes · 43%

Work from home 3 votes · 43%

DevX 1 vote · 14%

WeWork 0 votes · 0%

Awfis 0 votes · 0%

91springboard 0 votes · 0%

Innov8 0 votes · 0%

Smartworks 0 votes · 0%

Table Space 0 votes · 0%

IndiQube 0 votes · 0%

Regus 0 votes · 0%

BHIVE 0 votes · 0%

myHQ 0 votes · 0%

Cowrks 0 votes · 0%

Others 0 votes · 0%

Money & Legal Who handles your GST and tax filing?

My CA handles it 6 votes · 100%

ClearTax 0 votes · 0%

Zoho Books 0 votes · 0%

IndiaFilings 0 votes · 0%

Quicko 0 votes · 0%

TaxBuddy 0 votes · 0%

Vyapar 0 votes · 0%

Refrens 0 votes · 0%

myBillBook 0 votes · 0%

Munim 0 votes · 0%

GSTHero 0 votes · 0%

Marg 0 votes · 0%

Tally 0 votes · 0%

Others 0 votes · 0%

Sales & Marketing What runs your marketing automation?

HubSpot 1 vote · 25%

MoEngage 1 vote · 25%

Others 1 vote · 25%

Retner.ai 1 vote · 25%

Customer.io 0 votes · 0%

Braze 0 votes · 0%

Klaviyo 0 votes · 0%

ActiveCampaign 0 votes · 0%

WebEngage 0 votes · 0%

CleverTap 0 votes · 0%

Iterable 0 votes · 0%

Marketo 0 votes · 0%

Podcasts

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Indian Art Market is About to Explode – Here's What's Happening Paisa Vaisa

How To Build A Billion Dollar AI Startup in 2025 | Anupam Rastogi (Emergent Ventures) The Desi VC

Inside the AI Sprint | Tomasz Tunguz, Theory Ventures The Peel

He Quit His Job, Sold His House, and Only has 7,000 Subscribers The Colin and Samir Show

Dell is the Hottest Trade in AI. Bankless

A Brilliant Blend of Ballet, Hip-Hop and African Dance | Ghetto Classics Dance | TED Startup Grind

The Smart Money Is BULLISH On These Two UNDERVALUED AI Stocks The Pomp Podcast

From $0 to $250M Selling Cold Plunges From a Garage | Plunge Foundr

The Truth About Online Pharmacy In India WTF is with Nikhil Kamath

Why India Is Ahead of Other Countries | Ft. Balaji Srinivasan Think School

Books

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Empowered Marty Cagan with Chris Jones

Inspired Marty Cagan

The Leadership Challenge James M. Kouzes and Barry Z. Posner

Dhandha: How Gujaratis Do Business Shobha Bondre

The Most Important Thing Howard Marks

Org Design for Design Orgs Peter Merholz and Kristin Skinner

The Infinite Game Simon Sinek

The Bogleheads' Guide to Investing Taylor Larimore, Mel Lindauer, and Michael LeBoeuf

Hacking Growth Sean Ellis and Morgan Brown

The Lean Startup Eric Ries

Watchlist

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Film The Big Bull An Indian markets story on ambition, leverage and the limits of hype.

Film The Intern A warm and practical picture of a founder chief executive managing growth and pressure.

Film Flash of Genius A story of inventors, intellectual property and standing your ground.

TV Series Mr. Robot A look at the technical and ethical underbelly of tech and the systems founders build on.

Film Glengarry Glen Ross Brutal and quotable on sales pressure, incentives and survival.

TV Film Pirates of Silicon Valley A classic on the early personal computer race and founder rivalry.

Docudrama Valley of the Boom Strong primer on the first internet gold rush, hype cycles and the bust that followed.

TV Series Mad Men Deep on brand, persuasion, agency building and reinvention of self and company.

Film Pelli Choopulu A warm and realistic story of young founders building a food business from nothing.

Film Super 30 A mission driven founder story on education, access and conviction.

AI tools

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Automation & agents Zapier

Coding Zed

Coding Replit

Coding v0

Coding Lovable 1 founder use it

Research & search Elicit

Assistants Claude 8 founders use it

Automation & agents Gumloop

Meetings & notes Fathom

Assistants Grok 1 founder use it

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

Magenta Insights