Bengaluru

Marketing Strategies for Startups and SMEs

Name: Marketing Strategies for Startups and SMEs
Start: 2022-12-10T17:00:00+05:30
End: 2022-12-10T19:00:00+05:30
Location: Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

eChai Ventures and Draper Startup House will be hosting the 'Marketing Strategies for Startups' session in Bangalore with Founders and marketing leaders on 10th December, Saturday from 5 pm to 7 pm.

Saturday, 10 December 2022

5:00–7:00 PM IST

Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

Bengaluru

Hosts & speakers 4

Ashwin Nair Speaker

Head Of Marketing, Instoried

Nabajyoti Saikia Speaker

Director, NUCKN Foods LLP (Shyamji's Chole Bhature)

Nitin Mathur Speaker

Co-Founder, Tavaga

Rana Jayant Speaker

Founder, MixCommerce and STABLX

Polls

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Sales & Marketing What do you use for forms and surveys?

Google Forms 6 votes · 60%

Microsoft Forms 2 votes · 20%

Typeform 1 vote · 10%

Others 1 vote · 10%

Tally Forms 0 votes · 0%

Jotform 0 votes · 0%

SurveyMonkey 0 votes · 0%

Fillout 0 votes · 0%

Paperform 0 votes · 0%

Formspree 0 votes · 0%

Zoho Forms 0 votes · 0%

Product & Engineering Which design tool does your team use?

Canva 3 votes · 38%

Figma 1 vote · 13%

Framer 1 vote · 13%

Adobe Photoshop 1 vote · 13%

Adobe Illustrator 1 vote · 13%

Webflow 1 vote · 13%

Sketch 0 votes · 0%

Penpot 0 votes · 0%

Spline 0 votes · 0%

Relume 0 votes · 0%

Affinity 0 votes · 0%

CorelDRAW 0 votes · 0%

Others 0 votes · 0%

Operations Which internet provider keeps your team online?

Jio (JioFiber / Jio Business) 8 votes · 47%

Airtel (Xstream Fiber / Airtel Business) 7 votes · 41%

BSNL 2 votes · 12%

ACT Fibernet 0 votes · 0%

Tata Play Fiber 0 votes · 0%

Spectra 0 votes · 0%

Hathway 0 votes · 0%

Excitel 0 votes · 0%

GTPL Broadband 0 votes · 0%

You Broadband 0 votes · 0%

Vi Business 0 votes · 0%

Tata Communications (leased line) 0 votes · 0%

Others 0 votes · 0%

Operations Where does your team work from?

Our own office 3 votes · 43%

Work from home 3 votes · 43%

DevX 1 vote · 14%

WeWork 0 votes · 0%

Awfis 0 votes · 0%

91springboard 0 votes · 0%

Innov8 0 votes · 0%

Smartworks 0 votes · 0%

Table Space 0 votes · 0%

IndiQube 0 votes · 0%

Regus 0 votes · 0%

BHIVE 0 votes · 0%

myHQ 0 votes · 0%

Cowrks 0 votes · 0%

Others 0 votes · 0%

AI Which AI image or video tool do you create with?

Google Veo 3 votes · 38%

DALL-E 2 votes · 25%

Midjourney 1 vote · 13%

Adobe Firefly 1 vote · 13%

Ideogram 1 vote · 13%

Leonardo AI 0 votes · 0%

Flux 0 votes · 0%

Stable Diffusion 0 votes · 0%

Runway 0 votes · 0%

Sora 0 votes · 0%

Pika 0 votes · 0%

Kling 0 votes · 0%

Luma Dream Machine 0 votes · 0%

Krea 0 votes · 0%

Others 0 votes · 0%

Essentials Where does your team chat all day?

+24

WhatsApp 16 votes · 41%

Microsoft Teams 10 votes · 26%

Google Chat 5 votes · 13%

Slack 4 votes · 10%

Zoho Cliq 2 votes · 5%

Aookly 1 vote · 3%

underpitch community 1 vote · 3%

Discord 0 votes · 0%

Telegram 0 votes · 0%

Zoom Team Chat 0 votes · 0%

Mattermost 0 votes · 0%

Flock 0 votes · 0%

Others 0 votes · 0%

Money & Legal What do you send your invoices with?

Zoho Books 1 vote · 33%

Others 1 vote · 33%

Email 1 vote · 33%

Refrens 0 votes · 0%

Zoho Invoice 0 votes · 0%

Vyapar 0 votes · 0%

myBillBook 0 votes · 0%

Tally 0 votes · 0%

RazorpayX 0 votes · 0%

Swipe 0 votes · 0%

Sleek Bill 0 votes · 0%

Invoicely 0 votes · 0%

Excel or Google Sheets 0 votes · 0%

Operations Where do you get your team's health insurance?

ICICI Lombard 1 vote · 25%

Star Health 1 vote · 25%

HDFC ERGO 1 vote · 25%

Through a broker 1 vote · 25%

Plum 0 votes · 0%

Onsurity 0 votes · 0%

Pazcare 0 votes · 0%

Loop Health 0 votes · 0%

Nova Benefits 0 votes · 0%

Kenko 0 votes · 0%

Digit 0 votes · 0%

Niva Bupa 0 votes · 0%

We do not offer it yet 0 votes · 0%

Others 0 votes · 0%

Money & Legal How have you funded your business so far?

Bootstrapped 10 votes · 83%

Angel investors 1 vote · 8%

A VC firm 1 vote · 8%

AngelList or LetsVenture syndicate 0 votes · 0%

Venture Catalysts or 100X.VC 0 votes · 0%

An accelerator 0 votes · 0%

Revenue-based financing 0 votes · 0%

Bank loan 0 votes · 0%

Government grant 0 votes · 0%

Friends and family 0 votes · 0%

Crowdfunding 0 votes · 0%

Others 0 votes · 0%

Money & Legal What manages your cap table and ESOPs?

Carta 0 votes · 0%

AngelList 0 votes · 0%

Pulley 0 votes · 0%

Cake Equity 0 votes · 0%

Qapita 0 votes · 0%

Trica 0 votes · 0%

Hissa 0 votes · 0%

LTSE Equity 0 votes · 0%

Eqvista 0 votes · 0%

A spreadsheet 0 votes · 0%

Others 0 votes · 0%

Podcasts

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Am I Optimizing the Wrong Things? Deep Questions

Do I Need a “Brain Gym”? Deep Questions

Episode 262: Organizing Product Teams Around Value Product Thinking

Why antimatter costs $63 trillion dollars to produce | Don Lincoln and Lex Fridman Lex Fridman Podcast

Trailing Stop-loss (TSL) ab Kite web par The Daily Brief

He Quit His Job, Sold His House, and Only has 7,000 Subscribers The Colin and Samir Show

Fixed Deposits (FDs) ab Coin par: Invest, track, aur manage kare The Daily Brief

Why is Bhavish Aggarwal's Krutrim AI failing? Backstage with Millionaires

Why AI Agents Need Context | Deep Dives with a16z a16z

The Kettlebell Exercise Everyone Overlooks The Pat Flynn Show

Books

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Bargaining for Advantage G. Richard Shell

The Startup Owner's Manual Steve Blank and Bob Dorf

Poor Charlie's Almanack Charles T. Munger, edited by Peter D. Kaufman

Ogilvy on Advertising David Ogilvy

VC Tom Nicholas

Reinventing Organizations Frederic Laloux

Selling the Invisible Harry Beckwith

Tribal Leadership Dave Logan, John King, and Halee Fischer-Wright

Mastering the Market Cycle Howard Marks

Beating the Street Peter Lynch with John Rothchild

Watchlist

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Film Sui Dhaaga A grassroots entrepreneurship story about self reliance, craft and building a brand.

Film Band Baaja Baaraat A genuine Indian founder story on cofounders, cash flow and mixing work and feelings.

TV Series Aspirants Less about startups and more about the grind, sacrifice and long odds that any founder...

Film Corporate An early Bollywood look at corporate strategy, rivalry and the ethics of winning.

Documentary Enron: The Smartest Guys in the Room A definitive case on culture, incentives and accounting that hides the truth.

TV Series Silicon Valley Four engineers try to build a company without losing the company.

Docuseries The Romantics A founder and family business story about building one of India's largest film studios.

Documentary Fyre Fraud A complementary view of the same failure focused on the founder.

Docudrama The Men Who Built America A founder history of railroads, oil, steel and finance and how empires formed.

TV Series Industry Honest about ambition, performance pressure and the culture of high finance.

AI tools

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Assistants Poe

Assistants ChatGPT 3 founders use it

Writing & content Notion AI

Assistants Le Chat

Video & audio Suno

Meetings & notes Granola

Coding Tabnine

Writing & content Copy.ai

Automation & agents n8n

Automation & agents Make

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

Digipple