Cover for Startup Investor Perspectives ft. 3one4 Capital, Rockstud Capital, Asha Impact

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Startup Investor Perspectives ft. 3one4 Capital, Rockstud Capital, Asha Impact

Saturday, 4 July 2020

5:00-6:00 PM IST

Hosts & speakers 3

Abhishek Agarwal Speaker

Founder, Rockstud Capital

Aditi Gupta Speaker

Principal - Investments, Asha Impact

Anurag Ramdasan Speaker

Principal, 3one4 Capital

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Pitch deck & storytelling How should I present my team slide when we are first-time founders with no big-brand names on it? Stop apologizing for not being ex-Google. Position the team slide around founder-market...

Spotting trends & opportunities I'm still a student. How do I use my age and campus as an advantage for spotting the next trend? As a student you're living in the future in one specific way: you and your peers adopt...

Failure, pivots & shutdowns How do I let go of my team fairly when the money is about to run out? Decide early enough that you can still pay full-and-final settlement and give real...

Co-founder agreements & equity One co-founder wrote most of the code before we incorporated. Who owns that IP, and how do we make sure the company does? Right now that co-founder personally owns the code, not the company, which is a fatal...

Defining your ideal customer How specific should my target customer be when I'm just starting? Absurdly specific, a single, describable type of person or company in a single...

Founder-led sales How do I keep a clean sales pipeline and track deals when I am the only salesperson? You do not need a fancy CRM on day one, but you do need one honest place where every...

Naming your startup & domains Do I really need a .com domain, or is .io / .co / .in fine? For a serious brand, fight for the .com, it's still the default people type and trust....

Copywriting & messaging How do I write copy that overcomes objections without sounding defensive or salesy? Name the objection out loud before the reader does, it disarms the doubt and signals...

Distribution & channel strategy Should I build an audience first and then a product, or the other way around? If you can build an audience first, it is one of the biggest unfair advantages a solo...

Failure, pivots & shutdowns When is a pivot really just quitting the current idea with extra steps? A real pivot keeps something you already have (a customer base, a technology, a...

Polls

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People & Hiring Where do you hire your team from?

LinkedIn 1 vote · 20%

Wellfound 1 vote · 20%

Referrals 1 vote · 20%

A recruitment partner 1 vote · 20%

Internships converted to full-time 1 vote · 20%

Naukri 0 votes · 0%

See all 12 options → Sign in to vote

Product & Engineering What is your website built on?

A custom build 2 votes · 33%

HTML 2 votes · 33%

WordPress 1 vote · 17%

Shopify 1 vote · 17%

Wix 0 votes · 0%

Squarespace 0 votes · 0%

See all 14 options → Sign in to vote

Operations Which cloud telephony runs your business calls?

Exotel 0 votes · 0%

Knowlarity 0 votes · 0%

MyOperator 0 votes · 0%

Servetel 0 votes · 0%

Ozonetel 0 votes · 0%

Kaleyra 0 votes · 0%

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Money & Legal What do you use for accounting and bookkeeping?

Zoho Books 1 vote · 50%

Tally 1 vote · 50%

Vyapar 0 votes · 0%

QuickBooks 0 votes · 0%

Refrens 0 votes · 0%

myBillBook 0 votes · 0%

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Product & Engineering Where does your team write things down?

Google Docs 6 votes · 60%

Notion 2 votes · 20%

Obsidian 1 vote · 10%

Others 1 vote · 10%

Confluence 0 votes · 0%

Coda 0 votes · 0%

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Operations Where does your team work from?

+1

Our own office 5 votes · 50%

Work from home 4 votes · 40%

DevX 1 vote · 10%

WeWork 0 votes · 0%

Awfis 0 votes · 0%

91springboard 0 votes · 0%

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Sales & Marketing How do you track product and web analytics?

Google Analytics 6 votes · 46%

Microsoft Clarity 6 votes · 46%

PostHog 1 vote · 8%

Mixpanel 0 votes · 0%

Amplitude 0 votes · 0%

Plausible 0 votes · 0%

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Operations Where do you get your team's health insurance?

HDFC ERGO 2 votes · 40%

ICICI Lombard 1 vote · 20%

Star Health 1 vote · 20%

Through a broker 1 vote · 20%

Plum 0 votes · 0%

Onsurity 0 votes · 0%

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Essentials Which email service runs your work inbox?

+19

Google Workspace 20 votes · 61%

Microsoft 365 (Outlook) 6 votes · 18%

Zoho Mail 6 votes · 18%

Superhuman 1 vote · 3%

Titan 0 votes · 0%

Neo 0 votes · 0%

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Sales & Marketing What do you use for forms and surveys?

+5

Google Forms 10 votes · 63%

Microsoft Forms 2 votes · 13%

Typeform 1 vote · 6%

Zoho Forms 1 vote · 6%

Others 1 vote · 6%

Youform 1 vote · 6%

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Asks

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Operations & scaling I am looking for an Operations leader for the next phase at TAFCO. Reach out if you feel you are someone... Ayyan Karmakar

Partnerships & BD I'm looking for a strategic partner in my space. Darshan Thakkar

Product & UX Product leader\managers\owners, looking to collaborate on a market research effort for my startup. Need... Chaitanya Joshi

Looking for an open-source video generator for education/ career development program. Riya Shah

Planning Solo Founders Socials at eChai across cities. A lot of founders are building alone. Different... Jatin Chaudhary

Marketing & brand I’m currently exploring opportunities in Ahmedabad. I have 11+ years of experience in Food FMCG and... Chinmay Parekh

Partnerships & BD Looking for a professional video studio in Delhi for a long-term partnership — not a standard booking. We... Mr Mujtaba

Partnerships & BD I'm looking for resellers or agency partners. I'm open to co-marketing or a partnership with another... Pragnesh Shah

Looking forward to connecting with startup folks in Ahmedabad who play cricket. We are hosting eChai... Jatin Chaudhary

Fundraising & investors I'd value help building a tight list of the right investors to approach. Sudheer Panyam

Podcasts

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US Investing: Does It Still Make Sense to Invest at This Valuation?

US Investing: Does It Still Make Sense to Invest at This Valuation? ET Money

We've Never Seen an AI Like This (Claude Fable 5)

We've Never Seen an AI Like This (Claude Fable 5) Bankless

How Do I Fix My Motivation System?

How Do I Fix My Motivation System? Deep Questions

Episode 269: Continuous Discovery Habits That Actually Work

Episode 269: Continuous Discovery Habits That Actually Work Product Thinking

This Quant Fund Broke the Power Law

This Quant Fund Broke the Power Law The Peel

Eric Ries - How Great Companies Stay Great S8 | E12

Eric Ries - How Great Companies Stay Great S8 | E12 Radical Candor

The ERP for the AI Revolution is here

The ERP for the AI Revolution is here Y Combinator

AI Generated Apps vs SaaS: Which Moats Still Work in 2026

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Sutter Health CEO Warner Thomas on Digital Transformation and the Future of Health Systems

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Is string theory dead? | Don Lincoln and Lex Fridman

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Books

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Stay Hungry Stay Foolish

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Good Economics for Hard Times

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The Millionaire Next Door

The Millionaire Next Door Thomas J. Stanley and William D. Danko

You Can Negotiate Anything

You Can Negotiate Anything Herb Cohen

The Big Short Michael Lewis

Crossing the Chasm

Crossing the Chasm Geoffrey A. Moore

First, Break All the Rules

First, Break All the Rules Marcus Buckingham and Curt Coffman

The Culture Code

The Culture Code Daniel Coyle

The General Theory of Employment, Interest and Money

The General Theory of Employment, Interest and Money John Maynard Keynes

Connect the Dots

Connect the Dots Rashmi Bansal

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Film Bazaar An Indian markets drama on ambition, mentorship and the cost of winning.

Docuseries Abstract: The Art of Design Excellent on craft, taste and how design shapes products and brands.

TV Series Misaeng: Incomplete Life Honest on corporate life, hierarchy and proving yourself inside an organization.

TV Series Mismatched Features a young woman determined to build her own app, which speaks to early founder...

Film Jobs An accessible founder biopic on the early Apple journey.

TV Series Halt and Catch Fire The people behind the personal-computing and internet booms.

TV Series Scam 2003: The Telgi Story Another study of scaling an operation, in this case a criminal one, and how systems are...

Film Glengarry Glen Ross Brutal and quotable on sales pressure, incentives and survival.

TV Series Made in Heaven A genuine founder story about running a services business, managing clients and holding...

TV Series Scam 1992: The Harshad Mehta Story A landmark Indian series on ambition, markets, risk and the thin line between genius...

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AI tools

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Meetings & notes Fathom

Design & images Leonardo AI

Writing & content Rytr

Design & images Flux

Writing & content Sudowrite

Writing & content Jasper

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Research & search Perplexity

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Getting there