We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 344 founders registered. Any city that reaches 20 interested founders is on too. See your city
Diversification & asset allocation

Is buying real estate a smart way to diversify away from my startup?

Real estate feels like diversification, and it can be, but for a founder it often quietly repeats the risk you're trying to reduce: a huge, illiquid, hard-to-sell asset, sometimes bought with a big loan that adds fixed EMIs on top of already unpredictable income. That combination can make you less flexible, not more. It can still make sense, for a home you actually want to live in, or if property genuinely fits your goals, but treat "diversification" skeptically as the reason. Compare honestly against simpler, liquid options before locking money in for years. If you use a home loan, there are tax benefits on interest and principal, but the limits and rules change and depend on which tax regime you pick, so confirm current specifics with a CA. Returns on property are location-specific and never guaranteed, so don't assume the past decade repeats.

Go deeper

2 resources, 2 India-specific, 1 link-checked.

📄 Article
✓ Link checked India Free Beginner

The India tax angle on a home loan: the deductions on principal and interest, and what actually qualifies for them.

Home loan tax benefits

From ClearTax by ClearTax

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