We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 345 founders registered. Any city that reaches 20 interested founders is on too. See your city
De-risking concentration

Everyone says go all-in on my startup. Isn't taking money off the table a sign I don't believe in it?

Believing in your company and protecting your family are not in conflict, and treating them as the same thing is how founders get hurt. Taking a little off the table, or keeping a cushion outside the company, does not lower your stake or your commitment in any way that matters to the business. It just means one bad outcome does not wipe out everything at once. Even founders with huge conviction cannot control funding markets, timing, or luck. The honest framing is: go all-in on the work, but do not bet your family's entire security on a single outcome you do not fully control. Paul Graham's essay on the equity equation and Morgan Housel's writing both make the case for surviving long enough to win. This is general education, not advice, so decide what fits your own risk and stage.

Go deeper

2 resources, 1 link-checked.

✍️ Essay
✓ Link checked Free Beginner

The clearest short piece on how to think about giving up and holding equity, and why a smaller slice of a bigger outcome is the whole game.

The Equity Equation

From paulgraham.com by Paul Graham

Open paulgraham.com
📖 Book
Paid Beginner

The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.

The Psychology of Money

From The Psychology of Money by Morgan Housel

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