Our agent 10K bought a piece of software this week from a vendor we had never heard of. No search, no demo, no shortlist, no competitor ever in the deal. Amelia was rebuilding our sponsor pages. The agent said we had no heat mapping installed, that Microsoft Clarity is free with a good API, and to sign up and tell it when she was logged in. It worked in 60 seconds. She did zero research of her own. Neither of us had heard of Microsoft Clarity before that day. Somewhere there's a heat mapping company that never knew this deal existed. They weren't outsold. They were never in it. There was no evaluation to lose. Everyone in B2B is worried about AEO and GEO right now, about being the answer ChatGPT gives when someone asks for the best tool in your category. This is a step past that. Nobody asked. Amelia went from not in market to in production inside a single conversation with an agent that had already made the call and just needed her to click accept. Your GTM motion assumes a buyer who is looking. Increasingly the thing doing the looking is an agent, it decides on API quality and price in about four seconds, and it does not read your homepage.