Every D2C consumer brand panel ends at the same question.
How do you start a D2C, how do you control Meta & Shipping spends, how do you build trust and retention.
Last night at GVFL, eChai Ventures ran the Ahmedabad edition of Building Consumer and D2C Brands. Riddhi Sharma, Mompreneur of BabyOrgano, Shweta Patel from @fashionfloorindia and me on the panel.
My answer has not changed in three years, Online makes you findable. But don't stop your business on one channel.
A D2C brand can buy its first 10,000 customers. Almost nobody buys their next 100,000 the same way. At some point the CAC stops making sense and you need to deep-dive what channels work, who is you real customer, why are they buying and what's their feedback on your product.
Riddhi spoke about building trust which took her 5 years, Shweta spoke about building an initial group of power user/community to kick start the business, although Dermatouch did all of that with our product efficacy, results and without having to do what both of them did, key takeaway here is that not all business models are similar.
Find the one which suits your customers the most, and double down.
What I keep noticing about folks in echai Ahmedabad rooms is that nobody has a mask. People ask what they actually want to know.
Thanks Jatin Chaudhary for putting founders in a room and getting out of the way. -:)
