GTM is probably the most misunderstood part of building a startup.

We often talk about GTM as running ads, building a sales team, or launching in a new market. But while building Clozzet, we’ve realised it is much simpler, and much harder. It’s about figuring out where your customers are, what makes them trust you, and what gives them a reason to come back.

At eChai’s GTM & Distribution for Startups Ahmedabad Edition, I got the opportunity to share some of our GTM experiments at Clozzet, what worked, what didn’t, and how we’ve approached distribution while building in a highly fragmented offline market.

The most valuable part was hearing how other founders and operators are solving the same problem across completely different businesses.

One takeaway I’m taking back:
GTM isn’t a launch.
It’s a constant need for a startup, and you discover it by doing.

Thank you eChai Ventures Jatin Chaudhary for bringing together such a thoughtful room of builders.
And thank you Balkrishna Agarwal, Anil Salvi, and Vikas Mundhra for sharing your experiences and making the conversation genuinely practical.

Back to building.

#GTM #Distribution #Startups #Founders #Clozzet