Blitzscaling
Reid Hoffman's term for prioritizing speed over efficiency to grow extremely fast and win a big market before competitors, accepting waste and chaos as the price of being first to scale.
Why it matters
Blitzscaling can secure winner-take-all markets, but it is dangerous and only justified when the market genuinely rewards being biggest fastest. Applied to the wrong business, it just burns cash, and it fell out of favor as capital tightened.
For example
Uber poured money into growth city by city, accepting chaos and losses to win each market before rivals could establish themselves.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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