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Why we picked it The clearest definition yet of the role that is quietly reshaping outbound teams, with how Intercom, Canva, Notion and Ramp actually structure it and what to test for when hiring. Useful even if you never make the hire, because it describes where outbound leverage now comes from.
GTM Engineering: What It Is, How It Works, and How to Hire
From Clay by Mishti Sharma and Varun Anand long read
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