Storyboard18

A short news report of TRAI's February 2025 amendment to the telecom commercial communication rules, which govern every promotional call and SMS a sales or marketing team in India sends.

TRAI tightens rules against spam, introduces provision of stricter penalties

From Storyboard18 4 min read

• Telemarketers can no longer use ordinary ten-digit numbers: promotional calls go on the 140 series and service and transactional calls on the new 1600 series.
• Action against an unregistered sender now starts at five complaints in ten days, and operators must act within five days.
• A first violation bars outgoing services on all of the sender's telecom resources for 15 days; a repeat disconnects them for a year and blacklists the sender.
• Customers can now complain up to seven days after receiving spam, up from three.