Sell through other people

Channel, resellers and marketplaces

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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How does Zoho actually reach tier 2 and tier 3 India through partners? By removing every reason for a small regional IT firm to say no. Zero entry fee, no mandatory certification, flexible training, margins up to 40%, ... How the best do it 4 resources → How do the best mid market SaaS companies use a partner flywheel instead of hiring more AEs? The mid market is too large to serve with direct sales and too complex for pure self serve, which is exactly the gap partners fill. Freshworks is t... How the best do it 5 resources →
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