Keep and grow the customers you win
Expansion, upsell and churn
Growing revenue inside accounts you already have, and stopping the leaks.
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What does land and expand mean, and does it apply to my company?
Land and expand means you deliberately sell a small first deal to one team, prove it works, and grow from there into more seats, more teams or more...
How do I spot which accounts are actually ready to expand?
Look for accounts that are pressing against a limit and accounts that are spreading sideways. Hitting a usage ceiling, adding users faster than the...
How do I run an upsell conversation without sounding like I am shaking them down?
Earn it first. If you cannot show the customer a result they got in the last quarter, you have not bought the right to ask for more money, and they...
How do the best teams expand beyond the first team that bought?
They stop treating the account as one relationship. The best operators map the organisation the way they would map a new deal, find the teams with ...