How the best do it

How great operators think

The mental models, the judgment calls, and the non-obvious moves behind good go-to-market.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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What does Emily Kramer say your first marketing hire must already be able to do? Emily Kramer, who led marketing at Asana and Carta and now runs MKT1, names the number one mistake as hiring someone with too many firsts. She scor... Breaking into GTM 4 resources → Why do operators like Nithin Kamath and Sridhar Vembu refuse to buy growth? Nithin Kamath states it as a freedom rather than a sacrifice: it is a good place to be when you do not have to look at customers in terms of acquis... Breaking into GTM 5 resources →
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