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Outbound that works
Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.
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I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply?
Distance is not your problem, credibility is. A US buyer who has never heard of you needs a reason to believe you understand their world, so lead w...
Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email?
LinkedIn is real, but it is rarely the channel that books the meeting on its own. In Cognism's 2026 data across roughly 450,000 calls, phone was 57...
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