An area

Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

Outbound that works 8

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 3 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 8 questions in Outbound that works →

Inbound, content and demand gen 8

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 3 → I write blog posts and nothing happens. What am I doing wrong? 3 → How do I decide what to write about so it brings in buyers and not just traffic? 3 → Our product is self-serve. How do we get users without a sales team? 3 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 8 questions in Inbound, content and demand gen →

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