Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. A rare account of the specific moments a GTM changed shape, from narrowing to cold email agencies, to reversing the demo, to... First Round Review Article · ~25 min read The GTM Inflection Points That Powered Clay to a $1B+ Valuation Varun Anand In 4 answers
  2. Built from a masterclass with Mohit Garg, former CRO at MindTickle, and written for cross-border companies selling from India,... SeedToScale by Accel Article · long read SaaS Playbook: Sales Rachit Parekh In 4 answers
  3. This is where the SDR and AE split came from, and the summary gives you the whole model without the book. The rule that no AE... Predictable Revenue Article · ~15 min read 15-Minute Summary of Predictable Revenue Aaron Ross In 3 answers
  4. A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia In 3 answers
  5. Podcast · ~60 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader Khadim Batti In 3 answers
  6. It orders the seven ways early customers actually arrive (network, cold outbound, investors, community, content, press, launch)... Lenny's Newsletter Newsletter · long read How to find and win your first 10 B2B customers Lenny Rachitsky In 3 answers
  7. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read Content-driven growth Lenny Rachitsky In 3 answers
  8. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read How to Create or Refine a Content Marketing Strategy Jimmy Daly In 3 answers
  9. Podcast · 90 min listen 2X SaaS Founder: How To Sell Global Tech Products From India Siddhartha Ahluwalia with Sharath Keshava Narayana In 3 answers
  10. Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below... SeedToScale by Accel Article · long read SaaS Playbook: Marketing Rachit Parekh In 3 answers
  11. Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got... Gong Labs Article · short read Proven cold call opening lines that work Chris Orlob In 2 answers
  12. The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather... foundingsales.com Book · full book, free online Founding Sales: the early stage go-to-market handbook Pete Kazanjy In 2 answers
  13. Shows the actual arithmetic of list building, cutting 66,000 companies down to 5,700 real targets, then tiering them by how... Growth Unhinged Newsletter · long read An outbound playbook for 2025 Fivos Aresti In 2 answers
  14. Podcast · 1 hr 9 min listen Building a Multi-Million Dollar SaaS Company: Whatfix Founders Siddhartha Ahluwalia with Khadim Batti and Vara Kumar Namburu In 2 answers
  15. Podcast · podcast episode SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan Siddhartha Ahluwalia with Srikrishnan Ganesan In 2 answers
  16. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners In 2 answers
  17. Starts from the fact that Indian B2B search volumes are many times smaller than US equivalents, which breaks the imported US... upGrowth Article · long read B2B SaaS SEO Playbook India 2026: From Rs 10Cr to Rs 100Cr ARR Amol Ghemud In 2 answers
  18. A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on... Razorpay Learn Article · short read Content Marketing for Startups in India, Building a Winning Strategy Saurin Parikh In 2 answers
  19. The index page for Accel India's five-part masterclass series with operators from Freshworks, Chargebee and CleverTap. Start... SeedToScale by Accel Article · short read SaaS Playbook: Learning from the Practitioners and Building a Community Rachit Parekh In 2 answers
  20. Podcast · Full episode 7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija Siddhartha Ahluwalia with Kapil Makhija In 2 answers
  21. Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This... Lenny's Newsletter Article · 20 min read Product-Led Marketing: How to get traffic and users for your product at a near-$0 CAC Kyle Poyar In 2 answers
  22. Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked... Cognism Report · 30 min read State of Outbound 2026 Cognism In 2 answers
  23. Shopify's performance marketing lead on channel order (Google search first, LinkedIn reserved for tight B2B targeting because... Lenny's Newsletter Podcast · 75 min listen The ultimate guide to performance marketing Timothy Davis with Lenny Rachitsky In 2 answers
  24. Names the six channels B2B companies actually grow on and shows how top companies weight them, which is the frame you need when... Lenny's Newsletter Newsletter · 20 min read Scaling your B2B growth engine Lenny Rachitsky In 2 answers

Show the next 24

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
eChai Partner Brands The partnership →