Sell through other people

Partnerships and alliances

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

Showing 2 of 16 questions. Clear filters

How did Zoho and Freshworks build partner engines that carry real revenue out of India? Both bet on partners long before it was fashionable, and both did it by lowering the barrier rather than raising the bar. Zoho runs six separate pr... How the best do it 5 resources → How do the best operators partner with a company a hundred times their size without getting crushed? They pick one narrow wedge where the giant genuinely cannot serve the customer, and they make sure the giant's individual seller personally wins wh... How the best do it 5 resources →
eChai Partner Brands