Sell through other people

Partnerships and alliances

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? Ask one question: who owns the customer relationship and who takes the money. A referral partner sends you a name and takes a cut while you do ever... Breaking into GTM 4 resources → How do I get a partner's reps to actually mention us in their deals? Partner reps do what pays them and what is easy, in that order. Make the ask absurdly small: one sentence they can say, one slide, one person on yo... Doing the work 4 resources → How do I run account mapping with a partner without giving away our pipeline? Account mapping is just comparing customer and prospect lists to find overlap, and tooling exists precisely so neither side has to email a spreadsh... Doing the work 4 resources →
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