Let the product sell

Product-led growth

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? You spend your days on the parts of the journey the product cannot see. Someone has to figure out why 80 percent of signups never come back, write ... Breaking into GTM 4 resources →
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