Run it on real numbers
RevOps and the GTM stack
CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.
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When should we hire our first RevOps person, and what should they actually own?
The trigger is not a revenue number, it is where the pain is landing. If your sales leader is spending most of a day a week in spreadsheets and CRM...
We are paying for twenty plus GTM tools and I cannot justify half of them. How do I cut the stack?
Run a real audit before renewal season, not during it. For each tool write down four things: licence cost, actual weekly active users, which integr...
Where does AI genuinely help in our GTM stack today, and where is it still theatre?
It helps most where the task is high volume, low judgment, and already has a clear right answer: transcribing and summarising calls, drafting first...
How do I set territories and quotas that the team does not immediately game?
Build the number bottom up first, then reconcile it against the top down target, and show the team both. Bottom up means rep capacity times realist...