An area

Run it on real numbers

The systems and metrics behind a forecast you can actually defend.

RevOps and the GTM stack 16

CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.

What does a RevOps person actually do all day? 3 → I just joined as the first ops hire and the CRM is a total mess. Where do I start? 3 → I am a founder selling this myself. What GTM tools do I actually need right now? 3 → How do I break into RevOps when I have never had the title? 3 → Reps will not update the CRM. How do I get clean data without becoming the data police? 3 → All 16 questions in RevOps and the GTM stack →

Forecasting and GTM metrics 16

Pipeline coverage, stage conversion, CAC payback, magic number, and calling a number you can defend to a board.

What is pipeline coverage and how much pipeline do I actually need to hit my number? 3 → How do I work out CAC payback when I do not have a finance team? 4 → What is the magic number and should I care about it at my stage? 3 → Which handful of GTM numbers should a first time founder actually track? 4 → How do I calculate conversion rates by stage, and what do I actually do once I have them? 3 → All 16 questions in Forecasting and GTM metrics →

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