Understand the job

GTM roles and career paths

SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months? Your job is not to relieve the founder of selling, it is to prove the founder's selling can be done by someone else. So spend the first month ridin... Doing the work 4 resources → How do I judge a startup's GTM before I join it, so I am not walking into an unhittable number? Interview them harder than they interview you, and ask for numbers rather than stories. The four that matter most: what percentage of the team hit ... Doing the work 3 resources →
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