How the best do it

GTM teardowns

How named companies actually got their first customers, and what they changed to scale.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader

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How did Chargebee get its first paying customers after 18 months with none? Chargebee was founded in 2011 in Chennai by four friends, two of them from Zoho, and spent about 18 months building before a single customer paid. ... Doing the work 5 resources → How did Whatfix manufacture its first ten customers with cold email, then find out it was underpricing by twelve times? Whatfix did not wait for inbound. Khadim Batti and Vara Kumar Namburu sent 500 personalised cold emails to SaaS product managers from Bengaluru, an... Doing the work 4 resources →
eChai Partner Brands The partnership →