Understand the job

What GTM actually is

The job behind the acronym: how a product finds, wins and keeps customers, and who does what.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader

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What does 'go to market' actually mean? People say GTM constantly and I still cannot define it. GTM is the whole answer to one question: how does a stranger who has your problem end up paying you and staying. That covers who you sell to, what ... Breaking into GTM 4 resources → I am a founder and I have never sold anything in my life. Where do I actually start? Start by talking to twenty people who have the problem, with no intent to sell, and write down the words they use. Then go back to the ten who lean... Breaking into GTM 5 resources →
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