Take an Indian product to the world

Sell to the US or the Gulf from Bengaluru or Chennai, and be trusted doing it.

5 steps, 20 questions underneath, read for doing the work

1. 1
   Who you sell to

   Picking a customer worth chasing, and knowing early when a deal is not one.

   How do I qualify a deal properly instead of just hoping the enthusiastic person can buy? 4 → Half my pipeline is outside our ICP because those are the leads that came in. Do I chase them? 5 → My list of target accounts is enormous and mostly cold. How do I find the ones that are ready to buy right now? 4 → Our CRM says we lose on price. I do not believe it. How do I find the real reason, and what does it say about who we should be selling to? 3 →
2. 2
   Positioning and messaging

   Making a buyer understand in one sentence why you exist and why you are the one to pick.

   Our positioning reads fine on the website but every rep says something different on calls. How do I fix that? 4 → How do I build a sales deck that is not just a tour of our features? 4 → Everyone we sell to already uses the big incumbent. How do I position against them without trashing them? 5 → Everyone has an opinion on our new messaging and nobody can settle the argument. How do I test it instead? 4 →
3. 3
   Brand and narrative

   The founder story as a GTM asset, a point of view that sells, and earning trust selling from India to the world.

   How do I turn a point of view into content that actually helps sales close deals? 4 → Our content gets likes but no pipeline. What do I change? 4 → How do I keep the founder's voice in content once I am the one writing it? 4 → US buyers hesitate when they learn we are an India based team. How do I handle that in our messaging? 4 →
4. 4
   Pricing and packaging

   What to charge, what to charge for, how to package it, and how to change it later without losing people.

   How do I design tiers so buyers pick the right plan and grow into the next one? 4 → How do I find out what customers will actually pay without just asking them? 4 → How does usage-based pricing actually work in practice, and should I move to it? 4 → I want to raise prices. What happens to the customers who are already paying me, and should I grandfather them? 5 →
5. 5
   Partnerships and alliances

   Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

   How do I get a partner's reps to actually mention us in their deals? 4 → What should a tech integration partnership include beyond a logo swap? 4 → How do I run account mapping with a partner without giving away our pipeline? 4 → How do I tell whether a partnership is actually working, and when do I kill it? 5 →