Take an Indian product to the world

Sell to the US or the Gulf from Bengaluru or Chennai, and be trusted doing it.

5 steps, 20 questions underneath, read for how the best do it

1. 1
   Who you sell to

   Picking a customer worth chasing, and knowing early when a deal is not one.

   How do the best companies keep their ICP sharp as they grow instead of letting it blur into everyone? 4 → When is it right to move upmarket, and how do the companies that pull it off actually do it? 5 → How do the best companies replace ICP opinion with a scoring model built on their own data? 4 → We are opening a new market, the US or Southeast Asia or the Gulf. Do we carry the same ICP across or start again? 5 →
2. 2
   Positioning and messaging

   Making a buyer understand in one sentence why you exist and why you are the one to pick.

   How do the best B2B companies get positioning agreed when product, sales and the founders all disagree? 4 → We are an Indian company selling to global buyers. How do we position so that being from India reads as an asset rather than a question mark? 5 → A big share of our losses are to nobody at all. How do the best companies write and sell against doing nothing? 4 → We pivoted, but the market still knows us for the old thing. How do we reposition without losing the customers we already have? 5 →
3. 3
   Brand and narrative

   The founder story as a GTM asset, a point of view that sells, and earning trust selling from India to the world.

   How did Zoho build a global brand from India without a US sized budget? 3 → What did Postman and BrowserStack do to earn trust with global developers? 4 → What does world class thought leadership actually look like, concretely? 4 → How do the best companies use founder story as a durable moat rather than a launch stunt? 5 →
4. 4
   Pricing and packaging

   What to charge, what to charge for, how to package it, and how to change it later without losing people.

   How do the best companies raise prices without losing customers? 5 → AI is breaking per-seat pricing. What are the best companies charging for now? 5 → How do the best companies run pricing as a standing function instead of an argument they have once a year? 6 → My AI features cost real money every time someone uses them. How do I stop gross margin from collapsing? 6 →
5. 5
   Partnerships and alliances

   Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

   What does a genuinely best in class partner program look like up close? 4 → Is ecosystem-led growth a real strategy or just a vendor's marketing? 4 → How did Zoho and Freshworks build partner engines that carry real revenue out of India? 5 → How do the best operators partner with a company a hundred times their size without getting crushed? 5 →