Take an Indian product to the world

Sell to the US or the Gulf from Bengaluru or Chennai, and be trusted doing it.

5 steps, 80 questions underneath

1. 1
   Who you sell to

   Picking a customer worth chasing, and knowing early when a deal is not one.

   What is an ICP and how is it different from a persona? People use both words for the same thing. 4 → We have about fifteen customers and they are all different. How do I find an ICP out of that? 4 → How do I qualify a deal properly instead of just hoping the enthusiastic person can buy? 4 → Half my pipeline is outside our ICP because those are the leads that came in. Do I chase them? 5 → How do I get the team to actually use the ICP instead of nodding at a slide and then doing what they want? 4 → All 16 questions in Who you sell to →
2. 2
   Positioning and messaging

   Making a buyer understand in one sentence why you exist and why you are the one to pick.

   What is positioning in plain English, and why does everyone insist we have got it wrong? 3 → How do I write a one-line description of what we do that a normal person actually understands? 4 → Our positioning reads fine on the website but every rep says something different on calls. How do I fix that? 4 → How do I build a sales deck that is not just a tour of our features? 4 → We are changing our positioning. How do I roll it out without breaking the pipeline mid-quarter? 4 → All 16 questions in Positioning and messaging →
3. 3
   Brand and narrative

   The founder story as a GTM asset, a point of view that sells, and earning trust selling from India to the world.

   I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity? 3 → What is a strategic narrative and how is it different from our pitch deck? 3 → Everyone says post on LinkedIn. What do I post if I am not an expert yet? 4 → What is the difference between brand and demand, in plain terms? 4 → How do I turn a point of view into content that actually helps sales close deals? 4 → All 16 questions in Brand and narrative →
4. 4
   Pricing and packaging

   What to charge, what to charge for, how to package it, and how to change it later without losing people.

   I have no idea what to charge. How do I pick a first price? 4 → What is a value metric and why does everyone say it matters more than the number? 4 → How do I design tiers so buyers pick the right plan and grow into the next one? 4 → How do I find out what customers will actually pay without just asking them? 4 → Should I price in rupees for India and dollars for everyone else? 4 → All 16 questions in Pricing and packaging →
5. 5
   Partnerships and alliances

   Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

   What does a partnerships person actually do all day? 4 → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? 4 → A much bigger company wants to partner with us. Should we say yes? 4 → I have just been handed partnerships as my job. What do I do in the first 90 days? 5 → How do I get a partner's reps to actually mention us in their deals? 4 → All 16 questions in Partnerships and alliances →