Article · 10 min read

18 buying triggers for identifying B2B buying cycles

UserGems Free Beginner

A concrete menu of the events that put an account into a buying window, from job changes to fiscal cycles, which is exactly what you need when your fit list is large and your timing sense is zero.

  • Catalogues 18 buying triggers, including fiscal cycles, champion promotions, job changes, M&A, and funding rounds.
  • New budgets at the start of a quarter or fiscal year are the moment buyers are ready to fund new tools.
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It answers 2 questions

  1. My list of target accounts is enormous and mostly cold. How do I find the ones that are ready to buy right now?
  2. How do the best companies replace ICP opinion with a scoring model built on their own data?

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