Report · 20 min read

2024 SaaS AE Metrics & Compensation: Benchmark Report

The Bridge Group Free Advanced

Drawn from 170 plus B2B SaaS companies, so when a startup quotes you a quota and an OTE you can check both against a median (800K annual quota, 190K OTE at roughly a 53:47 split). Numbers far off the median are not automatically wrong, but they are a question you should ask before you sign.

  • Median annual ACV quota for a SaaS AE rose to $800K in 2024, up from $740K in 2022.
  • Median on-target earnings reached $190K in 2024, up from $167K, split 53:47 base to variable.
  • OTE has grown over 5 percent a year while quotas grew only about 2 percent.
  • Quotas differ roughly 2.5x between sub-$25K ACV sellers and $250K+ ACV sellers, across 170+ companies.
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The question it answers

  1. How do I judge a startup's GTM before I join it, so I am not walking into an unhittable number?

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