Video · Podcast episode

76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack

Kevin Egan · GTMnow Free Advanced

76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack

This is what the memo changed in practice, from the person who ran Slack's North American sales: why a tool like Slack cannot be sold top down without end users choosing it first.

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The question it answers

  1. What did Slack's "We don't sell saddles here" memo actually change about how they sold?

Read with it

  1. The memo itself, published by Butterfield. Read the primary source rather than the hundred posts summarising it, because the... Medium Essay · Short read We Don't Sell Saddles Here Stewart Butterfield
  2. The founders describe coining inbound marketing as an old game versus new game framing, then choosing SMB over enterprise to... Crucible Moments Podcast · 40 min HubSpot: An Underdog Helps Invent Modern Marketing, and Then Takes on Goliath Sequoia Capital with Brian Halligan and Dharmesh Shah
  3. The full verbatim memo, dated 31 July 2013 and sent two weeks before the preview release. Read the primary text rather than the... alexanderjarvis.com Article · About 10 min read We Don't Sell Saddles Here memo from Slack Stewart Butterfield
  4. Video · Reading of the memo The Founders' List: Slack's Internal Memo 'We Don't Sell Saddles Here' (Famous Memos) Stewart Butterfield
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