Podcast · 21 min

Anthony Pierri on B2B Positioning and Value Propositions

Anthony Pierri · MarketerHire Free Beginner

Anthony Pierri on B2B Positioning and Value Propositions

Pierri spends his days turning a founder's positioning into the actual words on a homepage, so he moves through all three layers in order and you hear where one ends and the next begins. Twenty one minutes is about right when someone has just asked you for all three.

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The question it answers

  1. What is the actual difference between positioning, messaging and copy? I keep being asked for all three and they feel like the same job.

Read with it

  1. The cleanest statement of the boundary you are asking about: positioning is the input, and messaging, taglines and branding are... aprildunford.com Article · 10 min read An Introduction to Positioning April Dunford
  2. Three real startup homepages taken apart, showing the whole chain from positioning statement to messaging to the actual... MKT1 Newsletter Newsletter · 20 min read Positioning & messaging teardown, with Anthony Pierri Emily Kramer and Anthony Pierri
  3. Walks an Indian SaaS team from positioning through story, style guide and proof, with Keka and Chargebee as worked examples... Inc42 Article · 10 min read Indian SaaS Startups' Guide To Brand Marketing Komal Ahuja
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