Podcast · 24 min

Decoding Metrics For Early Stage Startups with Gaurav Ranjan VP Investments Prime Venture Partners

Gaurav Ranjan · Prime Venture Partners Free Beginner India

An Indian VC talking about what churn and retention numbers actually mean at an early stage, and how much of the variance is segment rather than product. That framing is what stops you comparing your SMB churn to an enterprise headline.

The question it answers

  1. How much churn is normal, and is mine bad?

Read with it

  1. Involuntary churn is 20 to 40 percent of total churn for most subscription businesses and nobody owns it. This is the most... Chargebee Article · 15 min read 23 Ways to Reduce Involuntary Churn Zaid Assadi
  2. Gives per-industry churn thresholds so you can answer 'is my churn bad' with a number instead of a feeling. Software sits... Chargebee Article · 8 min read Churn Benchmarks: Enhancing Customer Retention Shaoli Paul
  3. The benchmark study everyone quotes: good and great net revenue retention by business type, built from 20 growth experts plus... Lenny's Newsletter Newsletter · 15 min read What is good retention? Lenny Rachitsky
  4. Unfashionable and effective: name an owner per customer, segment CS by customer size, do not close deals you cannot support,... SaaStr Article · 8 min read 11 Basic Tips to Lower Your Churn Rate Jason Lemkin
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