Podcast · 61 min

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

Pete Kazanjy · Lenny's Podcast Free Beginner

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

Kazanjy wrote the book most first sales hires are trained on, and here he is specific about the signals that say you are ready to stop selling every deal yourself. He also names what a founder must be able to repeat before handing it over.

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The question it answers

  1. When do I stop selling myself and hire my first salesperson?

Read with it

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  2. Video · 2 hr watch Building a world-class sales org | Jason Lemkin (SaaStr) Lenny Rachitsky and Jason Lemkin
  3. Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from... Founding Sales Book · 35 min read Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts Peter Kazanjy
  4. Stripe's Chief Business Officer on building a written sales operating model (leads, conversion, deal size, win rate, cycle) so... SignalFire Article · 14 min read How to train and measure your startup's early sales hires Sadasia McCutchen with Jeanne DeWitt Grosser
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