Podcast · 45 min

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

Varun Shoor · SaaSBoomi Podcast Free Intermediate India

Shoor changed pricing repeatedly at Kayako and talks about what it did to existing customers, which is the risk this question is really asking about. He is candid about the changes that cost him rather than just the wins.

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The question it answers

  1. How do I run a pricing or packaging experiment on a live self-serve funnel without blowing up revenue?

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