Podcast · 45 min

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

Varun Shoor · SaaSBoomi Podcast Free Intermediate India

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

Varun Shoor built Kayako, a help desk product out of Jalandhar sold to customers worldwide, and he walks through how he shaped plans, what he gated and what he gave away. It is the tier design conversation with an Indian founder's constraints in it rather than a US benchmark chart.

Watch on YouTube ↗

The question it answers

  1. How do I design tiers so buyers pick the right plan and grow into the next one?

Read with it

  1. Answers the two packaging questions that actually come up: when to bundle a new feature into a tier and when to sell it as an... Growth Unhinged Newsletter · 6 min read Your guide to SaaS packaging 201 Kyle Poyar
  2. Takes the three models most companies use (flat fee, feature tiers, per seat), names how each one fails, and gives specific... Growth Unhinged Newsletter · short read Your pricing is (probably) broken: Here's how to fix it Kyle Poyar
  3. Maps tiers to how adoption actually spreads (casual user, professional, team, organisation) rather than to a feature matrix,... Andreessen Horowitz Article · long read Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide Jennifer Li and Martin Casado
eChai Partner Brands The partnership →