Video · 29 min

GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares)

Thibault Imbert and Morgane Palomares · Drift Free Advanced

GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares)

GitHub is the company everyone points at when they say hybrid PLG plus sales, and here two of its own leaders walk through how the product signal actually reaches a rep. It shows the qualification step being done properly rather than an SDR team bolted onto a signup list.

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The question it answers

  1. What do the best PLG plus sales hybrid companies do that everyone else copies badly?

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