Podcast · ~60 min

GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23

Sachin Bhatia · SaaSBoomi Free Advanced India

GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23

Exotel sells across India, South East Asia and the Middle East, so Bhatia can compare emerging markets rather than treating the US as the only destination. Useful when you are choosing which market to expand into and how to staff it.

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It answers 2 questions

  1. How do I decide which GTM roles to hire, and in what order?
  2. Should we sell to Indian SMBs, Indian enterprises, or skip India and go straight at US buyers?

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