Video · 6 min

How to create a great brand name | Jonathan Bell

Jonathan Bell · TED Archive Free Beginner

How to create a great brand name | Jonathan Bell

Six minutes settles the argument. Bell names the handful of things a name genuinely has to do, easy to say, spell and clear to own, which is a much shorter list than your team is currently debating.

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The question it answers

  1. Does our name actually matter? We keep arguing about it and I cannot tell if it is important or a distraction.

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