Newsletter · short read

How to have 'the talk' with your customers

Kyle Poyar · Growth Unhinged Free Intermediate

Shows how average contract value really grows as a company scales from seed to IPO, and makes the case that most of the gain comes from usage and packaging rather than straight price rises. Changes what you go and fix first.

Open on growthunhinged.com ↗

It answers 2 questions

  1. How do I find out what customers will actually pay without just asking them?
  2. How do the best companies raise prices without losing customers?

Read with it

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  2. Survey data from 230 B2B software and AI companies, so you can see what your peers are actually charging rather than what... Growth Unhinged Report · long read The state of B2B monetization in 2026 Kyle Poyar
  3. Takes the three models most companies use (flat fee, feature tiers, per seat), names how each one fails, and gives specific... Growth Unhinged Newsletter · short read Your pricing is (probably) broken: Here's how to fix it Kyle Poyar
  4. Segments Indian pricing properly (metro enterprise, Tier 1 SME, Tier 2 and 3 SMB) with the discount each expects, and says the... upGrowth Article · long read Pricing and Packaging Strategy for GTM Success: Framework for SaaS Markets Amol Ghemud
  5. The operational side of a price change: tiered rollouts, grandfathered rates, what to communicate and when, plus data showing... Chargebee Article · long read Navigating Monetization Strategies: How to Iterate Pricing While Keeping Your Customers Happy Kim Courvoisier
  6. Video · 24 min It’s Price Before Product. Period. Madhavan Ramanujam (Simon-Kucher)
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