Video · 24 min

Indian SaaS founders need to go beyond direct selling

Channlworks Free Beginner India

Indian SaaS founders need to go beyond direct selling

A plain India specific case for why handing a partner a real cut of the price beats hiring more reps, made with Indian distribution realities in mind rather than a US channel playbook.

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The question it answers

  1. What is a channel partner, and why would a software company hand over 30% of the price?

Read with it

  1. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read The GTM guide to building SaaS channel partnerships MP Eisen
  2. The best plain English glossary of the nine partner types plus 20 metrics to track, which is exactly what you need when you are... HubSpot Blog Article · 15 min read Channel Sales: What It Is and How to Create Your Program Aja Frost
  3. Makes the point most first timers miss: channel accelerates growth that already exists, it does not create it, and you should... GTMnow Article · 10 min read How to Get Started With Channel Partnerships for SaaS Businesses Shubham Sood
  4. Published margin bands from an Indian origin company: 10 to 15% referral, 20 to 30% solution provider with deal registration... DQ Channels Article · 9 min read Freshworks partner program: insights into the evolving channel ecosystem Bharti Trehan
eChai Partner Brands The partnership →