Video · 37 min

Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell

Patrick Campbell (ProfitWell) · Wynter Free Intermediate

Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell

Campbell sat on pricing data from tens of thousands of companies, and he uses it here to show why the unit you charge for matters more than the number attached to it. The clearest case for picking a value metric before touching the price.

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The question it answers

  1. What is a value metric and why does everyone say it matters more than the number?

Read with it

  1. Campbell ran pricing research at ProfitWell across thousands of companies, and his sequence (value metric, then segments, then... Lenny's Newsletter Newsletter · long read Pricing your SaaS product Patrick Campbell with Lenny Rachitsky
  2. Maps tiers to how adoption actually spreads (casual user, professional, team, organisation) rather than to a feature matrix,... Andreessen Horowitz Article · long read Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide Jennifer Li and Martin Casado
  3. Before you meter anything you have to pick what to meter. Sethi's frequency versus importance grid, worked through with... SeedToScale (Accel India) Article · 16 min read Value Metrics and Pricing Design for SaaS Companies Dr. Ajay Sethi
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