Video · 40 min

Masterclass #7: Lessons from Myntra on how to build a long-lasting marketplace

Mukesh Bansal · SeedToScale Free Advanced India

Myntra's founder on the unglamorous work of building supply and density in an Indian marketplace, which is the part software GTM advice never prepares you for. Accel's masterclass format keeps it practical rather than a founder victory lap.

The question it answers

  1. We are a marketplace, not a software product. What actually changes about GTM?

Read with it

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  3. The clearest account of the choice at the heart of Indian marketplace GTM: matchmaking versus full stack. It shows what Urban... Tigerfeathers Article · 30 min read A Spotlight on Urban Company Paavan Gami
  4. A marketplace GTM decision taken to its conclusion: dropping commission entirely in 2021 and monetising through ads and... Tigerfeathers Article · 40 min read The Meesho Must Go On Rahul Sanghi and Paavan Gami
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