Video · 43 min

Matzen Shirley: LinkedIn Signal-based Outbound

Matzen Shirley · Marketers in Demand Free Advanced

Matzen Shirley: LinkedIn Signal-based Outbound

Common Room's growth lead runs signal based outbound as his day job, so he gets specific about which signals are worth acting on, how fast you have to move after one fires, and who owns signal quality when a bad feed starts producing confident nonsense.

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The question it answers

  1. Signal-based selling replaced spray and pray. What does the best version of it actually look like?

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